Introducing Formula 37
A brighter smile, redefined.
Clinically inspired, enamel-safe whitening support powder designed so you begin to see noticeable change in two weeks — without the burn.
Fast Results
Begin to see noticeable change in as little as two weeks.
Enamel Safe
Gentle formula, no harsh peroxides.
Dentist Approved
Developed with cosmetic dental experts.
Quality You Can Trust
Non-GMO
Vegan-Friendly
Recyclable
Vegetarian-Friendly
Gluten-Free
Made in an FDA-Regulated Facility
Cruelty-Free
Made in USA
Paraben-Free / Sulfate-Free / Fluoride-Free
No Preservatives
Image for illustrative purposes only.
The Ritual
Whitening support that feels like self-care.
Formula 37 was built for people who care about how things feel as much as how they perform. A quick brush a day, a beautiful object on your counter, and a smile you'll want to show off.
Try Formula 37Loved by thousands
From our community
"Saw a difference in three days. My dentist actually asked what I was using."
"Finally a whitening support powder that doesn't make my teeth ache. Obsessed."
"It feels like luxury skincare — for your smile. The jar alone is gorgeous."