Formula 37
A premium enamel-safe whitening support powder formulated to support a visibly brighter smile — without the sensitivity.
What is Formula 37?
Formula 37 is our flagship at-home whitening support powder — a precision blend developed over thirty-seven iterations, designed to support a dramatically brighter-looking smile without sensitivity.
Who it's for
Anyone tired of harsh strips and unpredictable LED kits. Coffee lovers, wine drinkers, late-night espresso ritualists — and anyone who simply wants a brighter, more confident smile.
Key benefits
- Begin to see noticeable change in as little as two weeks
- Enamel-safe, low-sensitivity formula
- Travel-friendly jar, no strips or trays required
- Cruelty-free, vegan, made in small batches
What makes it different
Most whiteners trade comfort for power. Formula 37 was designed to do both — pairing a high-performance whitening complex with soothing botanicals, so your smile is supported in looking brighter while your teeth stay calm.
How it works
Apply
Apply powder to a wet toothbrush, then brush teeth as normal.
Activate
Glide gently across teeth for 60 seconds, morning and night.
Reveal
Begin to see noticeable change in as little as two weeks.